Share this with
They are outside links and can start in a window that is new
They are outside links and can start in a new screen
Close share panel
Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, deficiencies in cash for marketing suggested she’d head to nightclubs armed with bottles of spirits.
» when you look at the start we’d visit nightclubs by having a bottle of sambuca in one single hand, and tequila within the other, and encourage girls to download the application in substitution for a go, » states the 29-year-old.
Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the toilets that are portable out wc paper with leaflets advertising the application.
It was back 2013, and Ms Exton’s cheap, but revolutionary, approach to marketing quickly saw individual figures increase steadily, then further gaining traction many thanks to good person to person.
Established in London, however with its headquarters moving to San Francisco just last year in purchase to be nearer to US investors, and also to be when you look at the thick of this burgeoning social networking scene, the Her software now has one or more million feminine users throughout the world.
Her was created from Ms Exton’s frustration with current lesbian dating web sites and apps, which she did not think had been good enough.
The market is said by her ended up being dominated by « dating internet internet web sites which were initially designed for homosexual males, and tuned red for lesbians ». Continue Reading ->